BrightonSEO 2014 Presentation Slides

Everyone has enjoyed BrightonSEO yesterday. Collecting the slides from conference presentations is always a time-consuming task, so I’ve done the hard work for you.

If you know of any slides I couldn’t find, please get in touch on @ArturStrzelecki .

If you’re the presenter of any of the below, and you’d like to add a short summary of your presentation, add a link to your blog post about it, please get in touch as above.

Track 1

Strategy

Predicting the future of Google, and why it’s no longer a search company

Why we all need to study momentology

Illustrated marketing concepts

Links

How to leverage content curation, build links and grow your search visibility

Breaking SEO out of silos with PR & marketing

Earning links through audience segmentation

72% of Internet users do not speak English: International outreach

Semantic

Structured data and rich snippets: What’s left

The semantic web & structured data, a journey into the unknown

The Owl and the Hummingbird: Make ontology work for you

The evolution of Search in a post Hummingbird era

Track 2

SERPs

One Click Curve to Rule Them All

What’s wrong with the current CTR curves

Local SEO VS. Organic SEO – their similarities and differences

Data

Bringing sexy back: How a story can enhance your data and client relationships

Do you know the real story you data is telling you or are you still stuck reading a fairytale?

Advertising analysis: Beyond the numbers.

I’m Drunk … Karaoke Drunk #donttryspellingksraokdrunk

Content

Creativity and thinking skills can dramatically improve your online marketing

The secret to newsworthy content

Becoming a publisher: Creating high quality content at pace

Content is just the start: How paid traffic can enhance any search campaign

Track 3

Onsite

Programmatic Content: Is this the future of content?

How to get your boss to care about canonical tags: A lesson in SEO Persistence

Cannibalisation: The SEO’s biggest nightmare and how to identify it

Technical

Log file analysis: The gateway to assessing crawl behaviour

How well does Google know your site?

Proactive measures for good site health

Hacking Google docs to detect and diagnose penalties

Analytics

Auditing your Analytics Set Up

Effective visits – why they are more important than visits

Enhanced eCommerce and Data Import for Google Analytics

Working with numbers and people

Other blog posts about BrightonSEO 2014

93 Crucial Tips From #BrightonSEO

BrightonSEO September 2014: The Ultimate Write-Up

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• Autor
• Ostatnie wpisy

Artur Strzelecki

Teacher w Uniwersytet Ekonomiczny w Katowicach

Niezależny specjalista SEM, który upowszechnia wiedzę o marketingu w wyszukiwarkach internetowych. W wolnych chwilach doradza jak odnaleźć własną ścieżkę w Google.

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